Nissan

A content system that runs itself.

In 2025, Nissan was preparing to launch the all-new MICRA globally. The brief was ambitious: reach entirely new customers, in entirely new ways.

The old content playbook wasn't going to cut it. So we built them a new one.

What we did

Agent design & development

Video production

Global deployment

World class production supercharged with AI.

Meet Vince, our trained Gemini Gem, who does what no human team could at scale: write targeted headlines tuned to specific audiences, insights, and languages. Automatically.

Nissan Vince CEO

Sending Nissan into hyper drive.

In a company first for Nissan, Bumper Bot was used to automate the production of 400 unique assets. Enabling the brand to connect to customers worldwide with a level of personalization impossible until now.

In a company first for Nissan, Bumper Bot was used to automate the production of 400 unique assets. Enabling the brand to connect to customers worldwide with a level of personalization impossible until now.

Nissan didn't just get a campaign. They got a system they can run for any model, any market, any audience.

400+

Videos created

2x

Faster production cycles

5+

Languages supported

Keep Going.

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