VolvoTrucks

Driving truck sales, intelligently.

Volvo Trucks serves radically different customers, from solo owner-operators to enterprise fleet buyers, each with distinct motivations, risks and decision patterns. But their website and marketing spoke to all of them the same way.

We partnered with the Volvo Trucks marketing team to design a new approach— a system that uses AI personas to speak to each buyer personally, while operating at enterprise scale.

What we did

UI/UX Design

Design Systems

AI Strategy

UX Research

AI Testing

Turning an audience into AI personas.

Because you can't gut-check personalization without the people.

We built an AI-powered system that mirrors real buyer behavior. After an audit of the current experience we generate recommendations on how to tailor imagery, messaging and experience flows for every demographic.

The result is thousands of automated user tests, at a fraction of the time and cost.

“If you know I’m ready to buy just give me a damn form.

AI Persona 23Small Fleet Manager, 5 Trucks

“I’ll never buy before driving— why isn’t test driving an option?

AI Persona 85Medium Fleet Manager, 87 Trucks

“If it doesn’t say ‘Fleet’ on it, I’m not clicking.

AI Persona 04Small Fleet Manager, 15 Trucks

“Don’t make me hunt for proof points.

AI Persona 55Owner Operator, 1 Truck

“Make it easy to compare without building out five trucks.

AI Persona 65Small Fleet Manager, 15 Trucks

“Do the math for me. Show me what this saves me.

AI Persona 33Medium Fleet Manager, 76 Trucks

“I clicked through five dead ends before I found what I needed.

AI Persona 18Owner Operator, 1 Truck

Beyond testing, we pushed our robots one step further.

Introducing Volvo Trucks Copybot.

Trained on audience research and product data, Volvo Trucks Copybot writes targeted web, email, and social copy with a single click.

AI personas validate automatically. Marketers iterate until every word converts.

Tested, refined & deployed for conversion.

Paired with every truck feature description, is the value that feature brings to the business.

10kR doesn't just take a brief and disappear. They get inside your customer's world, then design experiences that actually reflect it. The quality of the work speaks for itself.

Will Bender

Director of Marketing, Volvo Trucks

This wasn't a campaign.

It was a complete new way to design enterprise marketing.

30%

Reduction in time and cost for design

+1000

Personas tested

Keep Going.

Noah